Roy Veevers-Carter on how APIs simplify the complexities of the airline industry

Roy Veevers-Carter on how APIs simplify the complexities of the airline industry

API Economist: FlightLookup has been delivering travel data to mobile devices long before the arrival of smartphones. When did you get started?

Rory Veevers-Carter: We have been serving the needs of the airline data industry since 1996. We started out taking airline data and built a dynamic routing engine and turned it into Windows flight schedule lookup products. We've expanded that core based technology to deliver it to mobile phones, originally to the Palm VII. Our flight schedule and our flight status applications originally launched when the Palm 7 came out. We've been in the value added data delivery space for travel information for a very long time.

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Julius Marchwicki on Ford using APIs for better customer experience

Julius Marchwicki on Ford using APIs for better customer experience

‚ÄčAPI Economist: Congratulations on being the first automobile manufacturer to launch a mobile app developer program, announced at CES back in January.

Julius Marchwicki: Thank you very much!

API Economist: What was your API strategy behind the launch?

Julius Marchwicki: The strategy behind SYNC at large and what Ford has done is really to focus on what our consumers are doing. We went out and talked to a large number of consumers. We started to understand what they were doing inside of their vehicles, and what gaps we needed to fulfill for them. That's how embedded navigation came to be many years ago.

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